The AiMark Foundation is the trusted third party for the leading global scanner data institutes GFK and Kantar for over 20 years.

GfK supplies their clients with information that is based on continuous survey and analysis of the purchasing decisions and behaviour patterns of consumers across Europe. Their information and consulting services cover FMCG, consumers goods and service industries. GfK partner with many of the world’s biggest consumer brands, retailers and manufacturers. They apply global methodologies and standards of excellence to everything they do.

GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. GfK is one of the world’s leading market research companies.

Kantar is a specialist in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions they deliver both the big picture and the fine detail that inspires successful actions. Their expertise about what people buy or use, and why, has become the market currency for brand owners, retailers, market analysts and government organisations in the markets in which they operate.

With over 60 years experience, an extensive global team of experts and services covering key global geographies, they deliver High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

Source: Europanel.com