Data partners
The AiMark Foundation is the trusted third party for leading global scanner data institutes.
YouGov supplies their clients with information that is based on continuous survey and analysis of the purchasing decisions and behaviour patterns of consumers across Europe. Their information and consulting services cover FMCG, consumers goods and service industries. YouGov partner with many of the world’s biggest consumer brands, retailers and manufacturers. They apply global methodologies and standards of excellence to everything they do.
YouGov is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. YouGov is one of the world’s leading market research companies.
Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.

